Driving your apps to new horizons


It’s not just about acquiring users. Reaching relevant audiences that convert with long-term retention rate is key in maximizing your ROI. User engagement is priority and we offer various performance business models to ensure your investment will bring the desired results.

Models to fit your needs

Every app has different flows, objectives, and marketing strategies. For that reason, we offer a variety of business models that allows our App developers to choose the model that best fits their needs.


Define your audience by interest, gender, or age with our social media campaigns. Or use micro-targeting including city/zip code, language, carrier, time of day, operating system, and more. Precision is our speciality.

Fraud Detection

Protect your business from fraud in both pre and post install. Identification and analysis of big data in real-time allows fraudulent sources to be blocked from your apps. Specialized third party partnerships ensure we are one step ahead of the bad guys.

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Some of our clients

HBO Now Fintonic BBVA
Twyp Plarium Social Point
Uber Cabify Amazon
Carrefour Fnac Joom
Zalando GoEuro Skyscanner
Accor Hoteles McDonalds Starbucks


Weather you are looking for an in-app monetization solution or in search of top performing offers, The Cactus Road has specific products to maximize your revenue.

Cactus SDK

Predictive programmatic technology combined with high-earning ad formats and global demand partners deliver unparalleled CPMs.
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SDK Sign up


Discover, filter, set-up and optimize campaigns that deliver ROI. Access stats through our user-friendly dashboard.

Marketplace sign up

Dynamic API

Access an unlimited inventory tailored to your specifications and set-up campaigns automatically with our API solution. Integration is fast and easy.

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About us

The Cactus Road is an acquisition platform for mobile apps that utilizes in-house developed technology to deliver audiences that convert. Through data mining and analysis we maximize conversions and user engagement. Our proprietary SDK provides direct and exclusive traffic sources to grow quality mobile app audiences on a global scale. Expertise in performance marketing, data analysis and predictive modeling results in maximized revenue for both UA and monetization partners.

The Cactus Road is founded by veterans of Kimia, a premium online advertising agency with over 10 years in the mobile marketing industry delivering global results.